MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. These trends are unsurprising for several reasons. Warner Bros. What do you want to do? ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Vivid Seats. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. In part, this is due to South Koreas position as an economy driven by exports. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. In Korea, Kpop (both male and female groups) are largely made up of female fans. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. This statistic is not included in your account. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Currently, you are using a shared account. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! So how do they do it? We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. The K-Pop wave has been well documented in the United States. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Mamamoo arent on that list, but I know they have more female listeners too. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. Spanish tracks and collaborated with local artists. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . If you are an admin, please authenticate by logging in again. It's easy! (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Idols are usually young. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Contrarily for males, the money that they spend is around $50 to $100. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). [Online]. Please do not hesitate to contact me. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Visuals Visuals Visuals. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. to incorporate the statistic into your presentation at any time. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. You can also find the Tableau Public visualization dashboard I've created to support this article. The industrys significant growth also leads to the significant growth of a number of fans all around the world. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. The Western Hemisphere: K-Pop Consumption and Engagement. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. You must be a member in order to leave a comment. Then you can access your favorite statistics via the star in the header. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz rollingstoneindia.com/art-korean-music-videos/. 3. Uncover where K-Pop has made its mark globally and where its biggest audience lies. Profit from the additional features of your individual account. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Here for the Music. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. i can't read korean Check your email for magic link to sign-in. How old are K-pop fans? This is to be expected given the size, diversity, and cosmopolitanism of these two cities. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. Througha proactive, data-driven approach to growing their audience. Below are the age demographics fan report for third generation K-Pop idol girl groups. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. However, Africa is completely ignored in the discussion. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. As a Premium user you get access to the detailed source references and background information about this statistic. Meanwhile, all transgender respondents with a total of 4 people come from the US. There are also historical and economic ties with the region. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. 1. Top North and South American Cities for K-Pop. Get full access to all features within our Business Solutions. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. Fans recently crowdfunded around 3 million baht (around $95,000) to . The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. (2020). Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." As a Premium user you get access to the detailed source references and background information about this statistic. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. FYI, this is . "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. BTS's Jin updates his Instagram for the first time in 2023! Business opportunities soon followed. (February 14, 2022). We also offer combined rates with MusicThinkTank. "Popularity of South Korean pop music (K-pop) in the United States in 2019." Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . Screaming Fangirl. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. You can also find the Tableau Public visualization dashboard Ive created to support this article. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. But there are two acts, both K-pop, who leave the rest in the dust. Chart. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Opinions expressed by Forbes Contributors are their own. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Would love your thoughts, please comment. Fans waited in line for days to see . The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. 10.14.20. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. As for students, it is dominated by age ranging from 15 to 20 years old. [Online]. Korean Foundation for International Cultural Exchange. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. In part, this is due to South Koreas position as an economy driven by exports. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. To use individual functions (e.g., mark statistics as favourites, set Spanish tracks and collaborated with local artists. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Figure 7: How long have you been a K-pop fan? Success! While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Other East Asian countries have a somewhat misleading representation within this data. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. So, whats the most favorite K-pop group based on this survey? To use individual functions (e.g., mark statistics as favourites, set Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. This is a short 5-question survey about the demographics of members of the K- Pop fandom. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. The K-Pop wave has been well documented in the United States. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Statista. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures.